What’s special about the new Messenger plugin?

Facebook introduces a new plugin that allows users to connect to businesses with inquiries using the Messenger.

The plugin is unique thanks to the fact that customers can talk to company representatives directly through the application rather than a common contact form on websites. It will feature such functions as bots, payments, and many others. Developers state that soon a wide range of operational modes will be added to the plugin.

It will be useful for companies that are actively engaged in the social network and constantly talk to their users. They won’t need to support a separate channel for communication.

Currently, the beta version is being tested. Companies have to submit an application form to install the plugin when it’s available.

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