Why chatbots are useful as marketing tools?

Which tools do marketers use to attract and retain more users on the websites? Chatbots have become one of the most efficient methods as they excellently manage the task of communicating with potential customers. What are their keynote advantages?

Wide choice of content
 

Chatbots can ensure that the user is offered some interesting content at a relevant time. Artificial intelligence has to be programmed to track purchases and monitor data on customer preferences. As soon as this information is obtained, appropriate content can be delivered.

Warm interaction with customer
 

If you have managed to hook a customer, chatbot will be able to maintain communication with that person using nice phrases, emojis, or gifs. This attracts attention and triggers positive emotions.

Increase of chatbot’s value in planning
 

If you know that your potential customer has been looking for a hotel in a definite city, provide him or her with the list of the best options as well as events taking place around there. The customer will appreciate the care and such a quick respond.

Getting a feedback
 

Thanks to a chatbot, the company can learn which advantages and disadvantages the customer sees in it. The customer will not possibly tell a stranger what he or she liked or not. Using a bot, you will find out all extra information you need to know.

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